Living the process of deep transformation is dealing, first with ourselves, then with the rest of the world. As the famous statement says
“The Only Thing That Is Constant Is Change”― Heraclitus
The collapse caused by the Coronavirus Pandemic divides our history into a before and after. Our last reference to something similar was what happened in the world 100 years ago with the Spanish flu. Above all, we are still far from the outcome of the current COVID-19 pandemic and in this process of uncertainty a new future is being built.
This new reality challenges everything and everyone. The whole world is waking up to a new conscience, a new beginning in every possible dimension; individually, socially, economically, politically, and ecologically. In other words this is creating a huge crisis in our ongoing system but also leading an opportunity to a fresh reborn of the way we lived.
Business evolution in Pandemic
Due to the COVID-19 Pandemic business in Mexico and all over the world has to face radical changes in their way of interaction with clients. Total and partial lockdown replaced the normal activity and consuming pattern. Demanding business to evolve rapidly to retain and develop new customers.
Before COVID-19 the primary business focus was “the bigger, the better” and to “gain more money in the shortest time possible”, maximizing profits. Nevertheless, lockdown, restrictions and social distance reveals a new approach to needs and wishes in the market, exposing new questions to business itself and entrepreneurs. How do we make a business that matters? Am I adding real value to my product/services? How do I commit to my environment? Changing the future or just money? Should I do a digital transformation for my business?
In this new scenario, the circular economy of business, human resources, technology infrastructure, customer service, social impact initiatives, and environment responsibility have become more important for clients. Then a new horizon arises not only to have a business, but to connect with the community and the current reality.
More than an entrepreneur for modern reality
Being an entrepreneur has always required bravery, but the real definition of this word is something more than having a business. Entrepreneurship is to “embark on this journey determined to bring their vision to fruition and fill a need they see in society” – Max Freedman.
A new world involves new ways of doing business and for this, society mandates people with certain attitudes and abilities. In the present moment is equal evaluated management as proximity.
The capacity for creativity and innovation is essential, as well as perseverance, networking, leadership, empathy, vision, and courage. Although the real secret revealed is resiliency, the capacity to overcome difficulties and bounce back. That being said, fighting back against adversity and to be able to adapt is the new must for the emerging world.
“The human capacity for burden is like bamboo- far more flexible than you’d ever believe at first glance.” ― Jodi Picoult, My Sister’s Keeper
In current times, when struggling, it is highly recommended to have a backup team; people who will support and contain you. To never desist in studying and training, updating and continuous learning sets the standard for the competence to be developed. Even if we prepare, there might be times when we will need extra help. That does not mean we are not capable, but rather we are assertive with ourselves and need guidance. In addition, despite culture and personal perspectives, counting with a professional assessment can save us of many legal and financial problems.
Being at the right time, in the right place, with the right idea and the right team is not just a matter of luck. Sometimes the opportunities are hidden in plain sight, and having the ability to spot them, the courage to take them; and to be humble enough for asking help might be the difference between being or not successful.
If you are looking professional assessment for your business in Mexico or entrepreneurship after COVID-19 do not hesitate, contact us.